Project management practices are being profoundly changed due to a combination of demographics and technological advancements. This study explores the question of how the data-rich era is transforming the talent pipeline in project work. We followed a mixed methodology between June and November 2022 to benefit from diverse data and perspectives. We undertook an international survey with 124 responses and semi-structured interviews from a purposive sample of 24 interviewees to investigate the trends, areas of impact and key points of attention. The study shows that organizational talent support and clear digital competence requirements will significantly affect the development of personal digital competence. Especially developing and training talents play a more important role than attracting new talents and retaining existing talents. Additionally, individual digital competence and a clear definition of digital applications in projects will enormously enhance the performance of individuals in project environments.